Bayliner

This was a great project where I worked with the CMO and marketing team to discover the best approach to integrate the new "Build a Boat" functionality and do a guided path for the customers to pick the right boat for them. 

Issues:

1. Difficult customization process
2. un-responsive design
3. inconsistent design usage
4. Location inconsistencies

UX Process:

1. User Research
   • Design workshop
   • Card sorting
2. User Story creation
   • User direction for sales funnel
3. Journey maps
   • Current flow vs. New flow
4. Wireframes 
   • Low fidelity mockups for template pages 
5. Adobe XD Prototypes
   • Hi-fidelity pixel-perfect designs of page templates to pass to development.

Sucess Criteria

1. "Walk me" for boat selection
2. Clean modern mobile-first experience
3. Consistent design system for all company's websites
4. Browser location functionality