I've been a fan of local business for a long time. When I got contacted by a local pizza parlor owner to help him separate his identity from the franchise he was a part of, I was thrilled to accept.

First I worked to create a logo that spoke to his brand. Then I designed the rest of his identity package to complement the overall theme to support the higher quality pizza he provides.

When I started, Pizza Man Dan's had 3 open locations in Ventura County in 2011 and currently has 8 locations today in 2017.

This project took place over three years in which I constantly worked to keep the branding consistent and high quality while speaking to the fun, family-friendly and high-quality menu of his pizza parlors. 

The only item I was not able to design for him was the website, which was purchased under contract from another provider.



Pizza Man Dan's


23 April 2018