Build a Boat

Build a Boat

Challenge: Ensured consistency across customized boat builder apps in six different websites while allowing for brand-specific customizations. 

Solution: Created a basic design system that allowed for color and font changes, enabling the development team to reuse components and reduce build time by 60%. This design system was tailored to accommodate the unique needs of each boat brand. 

Impact: The boat builder app is still in use today, with updates applied across all sites automatically. Design workshops helped create a cohesive vision, saving several months of work. The system’s flexibility ensured that each brand maintained its identity while benefiting from a unified design approach.

Client

Brunswick Group

Date

24 October 2024

Tags

case studies